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If well designed, a basic website is a very cost
effective way of advertising a business. It should provide enough
information to create an informed customer. This type of customer
can reduce the workload of pre-sales, sales and/or admin staff.
Alternatively, a potential customer can be directed to your website
for further information. On this type of website, information should
be able to be printed. Therefore costs are reduced in brochure and
flyer production.
A website that sells products or services, or
provides services in an online format, can provide further cost
savings. The financial and retail sectors have embraced this more
complex website model. For example, when a customer uses Internet
banking, they are both the client and the bank teller. When using
a retail site, the customer is not only the shopper but the sales
person and cash desk staff member.
The following process is designed to capture the
initial needs of a new site, and site content for a new website,
or to plan your existing website update.
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